Meet Emma Jacques: On Detroit Lions and Cheer Ring Innovation
Emma Jacques shares her love for the Detroit Lions, creative cheer ring designs, and how she supports teams with custom rings.
October 17, 2025 — Every Championship Ring tells a story of hard work, dedication, and victory. Emma Jacques, one of Baron® Championship Rings’ passionate Account Managers, is committed to helping teams bring those stories to life.
Known for her clear communication and strong client relationships, Emma takes pride in ensuring every custom-made Championship Ring exceeds expectations and becomes a cherished symbol of success.
In this exclusive Q&A article:
- Emma shares her love for sports
- Her lifelong support of the Detroit Lions
- Her excitement over unique designs, like the 2025 Stingray Allstars Steel Cheer Championship Ring that transforms into a pendant
- She also offers insight into what makes the Championship Ring industry so exciting right now, with bold and creative designs shaping the future
Behind the Scenes with Emma Jacques: Crafting Memorable Championship Ring Experiences
What’s the most memorable client story you’ve heard about receiving their Championship Ring?
Emma: While we don’t often hear detailed stories about teams receiving their Championship Rings, we regularly receive short messages from clients expressing how beautiful their custom-made Championship Rings are and how much their team appreciates them.
It’s incredibly rewarding to know how much these custom Championship Rings mean to our customers.
If you could deliver rings to any sports team or Championship event—past or present—who would it be and why?
Emma: The Detroit Lions!
When they eventually win the Super Bowl (I like to stay hopeful), it would be a huge honour to present them with their Super Bowl Championship Rings. I would also like to keep one for myself, of course.
Meet Emma Jacques: On Detroit Lions and Cheer Ring Innovation
What’s the coolest ring design or feature you’ve seen come through your hands at Baron®?
Emma: Cheer teams consistently impress with their creative Cheerleading Championship Ring concepts, and our talented design and production teams excel at bringing those ideas to life.
There’s a Cheer Championship Ring from this year that has a 3D removable hammer centerpiece and can be turned into a pendant, and I’ve never seen anything like it!
How do you build rapport and trust with clients once they’re handed off to you?
Emma: I usually lay out all the details about production as soon as I am introduced. I like to keep them aware of all information upfront, so there is no room for confusion throughout the process.
Any time a client has a question, I like to get back to them as soon as possible, and never make them wait more than 24 hours.
Clients just want to be in the know about their order, and I think it is very important to help them in any way they may need, as soon as possible.
What’s your favourite team, sport or Championship to follow?
Emma: Detroit Lions!
My dad is the biggest Lions fan ever, and I grew up with the team, so I really love to watch and support them.
What’s one question about the rings themselves that clients always seem to ask you, and how do you love to answer it?
Emma: “How do they look?”
Once the rings are completed, teams often ask how theirs turned out. While account coordinators may not personally see every individual Championship Ring, I can confidently assure them of the quality each time, as Baron®’s craftsmanship consistently delivers outstanding results.
For the times we do get to see them, I am always happy to tell clients how beautiful their Championship Rings look, even if they didn’t ask!
What’s the most rewarding part of working at Baron®, especially when it comes to supporting teams and athletes?
Emma: The most rewarding aspect of working at Baron® is the opportunity to help commemorate the achievements of dedicated teams.
Each Championship Ring serves as a personalized trophy, symbolizing the hard work and commitment that went into earning their Championship.
What’s one piece of advice you’d give a new member at Baron® to help them succeed in building strong client relationships?
Emma: Be reliable and be real.
Creating a custom Championship Ring is a complex and collaborative journey, from initial ideas of a ring to the design of the ring, and then to the final product.
Custom-made Championship Rings cannot be made overnight, and even though customers are aware of that, they are still excited and want their products as soon as possible. Providing them with answers to their questions and updates on their orders ensures that they are always in the know of what is happening and when they can expect their order.
In your opinion, where will the sports or championship ring industry go in the next 5 years?
Emma: I think there are a lot of new ideas that the Championship Ring industry has created within the last 1 or 2 years, and we will see even more abstract and unique designs in the next few years!
Meet Jessica Larsh: How She Brings Teams’ Victories to Life | Read More
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Meet Amanda Bonitatibus: Exploring Women’s Sports and Innovative Ring Designs | Read More
Meet Emma Jacques: Thank you
We would like to extend our heartfelt gratitude to Emma Jacques, the Account Manager for Baron® Championship Rings, for graciously taking the time to respond to our interview questions.
Her insights provided us with a fascinating glimpse into her extensive experience in the industry, her creative approach to client management, and the intricate design process behind creating Championship Rings that celebrate the achievements of athletes and teams alike.
Order your custom Championship Ring today!
Celebrate your incredible victory in style with a custom Championship Ring from Baron® Championship Rings! Every design we create is a unique masterpiece that captures your epic journey.
Start designing your ring with Baron® today!
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Baron® Championship Rings
As a Championship-focused brand, Baron® Championship Rings is relentlessly committed to designing and crafting superior story-driven products. Our mission is to create and deliver Championship Rings that embody our high school, college, and pro-market clients’ JOURNEYS, MOMENTS, and LEGACIES. | Our Mission | Get Started |
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